Sølve Sundsbø

Solve Sundsbo is a fashion photographer who seems to be in every magazine at the moment so being granted a talk with him was a great honor.  He spoke briefly about his time as Nick Knight's assistant but he made it obvious that this talk was going to be full of information that he had wished he had known before he made a move into the commercial world. 

firstly Solve mentioned that before his shoot he gets very nervous and he said that this is where he gets his energy from, I have heard photographers talking about creating this energy when on a shoot and it was interesting to see that even though he is one of the most sought after fashion photographers at the moment he still gets nervous. The main thing that Solve kept referring to on his talk was to break the rules he kept mentioning this throughout the talk perhaps this is why photographers like Rankin who is controversial and Guy Bourdin are so highly accredited. 

During Solve's talk I started to notice that a lot of the guest lecturers stating similar advice; firstly to create as much of the image inside the camera and not in photoshop for me this is good as my photoshop skills are not of the highest quality, but when Solve carried this on that he believes that the trend is actually moving away from this. I am glad for this trend as I have always found straight photography a lot more interesting than that which has been compiled on a computer. 

Another common talking point was to be shooting every week and referring to musicians and their need to keep practicing weekly. Also to take pictures that inspire you, don't just take pictures that you think you should be taking as they aren't going to have the same feel the same compassion as when you do have this interest and going back to the London trip with Adam and Oliver they mentioned that for them it was the researching that they found the interesting part and said that the actual photo taking was the boring part, this is why their photography is of such a high standard and this is why they are so passionate about what they do. But what Solve was talking about is that he takes an interest in not just taking photographs but in the designing of clothes hair, make up everything that goes into his shoots which again is probably why he is in such high demand.  

One of the points that Solve was talking about was branding when on an advertising shoot is important to know the company and how they want to be seen and how the previous adverts have portrayed. Each company will have a kind of style to their adverts whether it be stylish, sexy, fun etc that the company will want to be carried on throughout it's photographs.