Marco Santucci

Today we had Marco Santucci come in to give a talk, Marco is the MD of Santucci and Co. a leading photographers agent, having started of by representing Elaine Constantine after they both left university, jumping into the deep end as Elaine's career took off. The main points that I found fromt the talk were:

- how he finds new photographers

• recommendations
• Work as an assistant for a photographer he knows
• un-solicted email/mail - getting 5-10 a day
• he also makes mental notes of emerging photographers work who he admires and follows their career.

©Jonathan Frantini

- The Eurostar campaign shot by Venetia Dearden, was shot using real customers as apposed to model/hyper reality that advertising is, it meant Venetia could shoot the campaign as an editorial/reportage project, I have never heard of an advertising campaign like this but I think it worked well, maybe this is the future.

©Venetia Dearden

- Sometimes insider knowledge can help gain contracts, having found a new photographer was needed for an Aerie campaign, they got together some Aerie clothes, sent the photogorapher to Cornwall with three models and showed the results to Aerie and gained the contract.

©Gemma Booth

- Don't be over confident, let the work talk for itself and every time you see a client take new work to show them.

© Gemma Booth